Facegirl becomes Fgirl to celebrate her 10th birthday, here is her story.

Change of name for the N°1 escort site in Switzerland: Facegirl is now called Fgirl to celebrate its 10th anniversary, discover its history.

The launch of the directory of escort girls in Geneva and masseuses in Switzerland!

It all started in 2010 when an acquaintance started talking about escort girls in Geneva. At the time, he lived in the "pâquis", knew the erotic ads sites in Switzerland and regularly went to get massages in the wellness institutes in Plainpalais.

Quickly, after a tour of the existing platforms, we bought the domain name Facegirl.ch and created the site in the process. Being inexperienced in the field, we had to make hundreds of encounters of all kinds in order to understand the world of prostitution. In Switzerland, the domain has been authorised and controlled by a dedicated police force since 1992. A first version was quickly patched and improved because visitors were essentially mobile. Understanding the erotic environment and paid sex in Geneva, escort girls in Lausanne and sensual massage in Neuchâtel took 3 years. During these years, the site only felt to evolve with weekly modifications and underwent 7 total redesigns with no less than 11 different webmasters.

Erotic ads take off in Geneva on Facegirl in 2013

The year 2013 was the year when the Facegirl website was launched for the Geneva escort girl ads. Numerous erotic massage parlours in Geneva quickly trusted us and created ads which, after 3 years, allowed them to no longer be officially in monthly deficit.

Facegirl.ch then positioned itself as being the erotic site which catalogues escort girls in Geneva, prostitutes in Lausanne, dominatrix in Neuchâtel as well as transsexuals in Sion. It is a directory of girls who are willing to perform erotic services for a fee.

The keystone of the project was certification through human encounters. The team started with 2 sales representatives who travelled to all the erotic fairs to make announcements with girls, to create social links with massage parlour owners and to propose a new generation responsive mobile website with at the heart of the work a certification which cannot be bought but which is carried out in the sole interest: the satisfaction of Swiss male visitors and French-speaking border residents. From then on, with this process of verifying the certification ads, the site has grown.

On Facegirl, free of charge and without registration, all you have to do is make your choice. There are occasional women who supplement their salary with a few trips, professional sex workers suggesting year-round services in their private flats or salons, and therapeutic masseuses. The diversity of services has subsequently increased with the arrival in numbers of transsexuals in Geneva. Homosexual and bicurious people also found in Facegirl a source of inspiration and pleasure when the need arose. The range was completed with the niche category of BDSM. Submissives and dominatrix women from Geneva, Lausanne and Valais found in Facegirl a quality platform with a professional service perfectly suited to them.

When the mayonnaise set, the technique had to follow. The directory had to be efficient and accessible without interruption of service in order to be sure to find a girl, a trans, a masseuse or a mistress in Switzerland with whom to spend time at any time of the week. Fortunately, Switzerland is a breeding ground for cutting-edge technology with fast servers with smooth response times and unparalleled stability.

Facegirl becomes the 1st directory of escort girls in Geneva to offer selfies!

Upon entering the site, one realises the large number of escorts available immediately, which will excite visitors. On the first page, all categories are mixed together. You can see the latest entries and the freshness of the ads by means of small naughty phrases that the advertisers personalise and comments left by customers that have been moderated by the technical staff.

Facegirl wanted more because these complementary modules intended for the veracity of the information still seemed ridiculous while the domain suffers since the deployment of the internet from the theft of photos and the use of fakes on a large scale everywhere prostitution is practiced. The Facegirl concept then takes all its meaning with the arrival of a selfies tab within the photos of the ad. With her arms outstretched, the escort girl must take a photo of herself with her face visible without any effect and/or filter. The escort girls in Geneva were the first to try this option. The success was immediate.

An improvement that did not come alone, at least it was necessary to offer an alternative to the seflies in order to maintain discretion for women living all year round in Switzerland. Here the Facegirl flocked cushion was once again a revolution in the field. Proof that a sales representative visited the site, the small 100% certified Facegirl heart-shaped cushion allowed some advertisers to display themselves in the Selfie gallery by hiding their faces, but the idea of providing credibility was actually true.

With these notable and well-distinguished improvements, which had never existed before, Facegirl positioned itself as the site that wanted to improve the image of prostitution on the internet by reassuring the client as much as possible. It was necessary to give as much verified information as possible without falling into the great unpacking that could have caused significant damage to the breasts of families or couples.

Opinions on clients' prostitutes.

Unlike other sites within the Swiss prostitution industry, Facegirl decided from the beginning to post customer feedback in order to share authentic information. Satisfied with their experience, many of the visitors comment on their sexual encounters and tell about the girls' performances, the state of the private flat or the erotic massage parlour so that future clients can get an idea before taking action.

Facegirl has had the choice and the opportunity for years to create a forum within the site and eventually an independent forum with a totally different name as several competing directories have done. Being the grasping fair, where manipulation of information rhymes with false comments, where unnecessary and non-constructive criticism comes up again and again, we preferred to focus on what we knew how to do, namely certifying ads for customer satisfaction. Not being able to know with a perfect guarantee that a meeting has taken place because the booking does not go through Facegirl, you understand that it is impossible for us, in view of what is quoted 3 lines above, to leave a bad comment that would destroy an advertiser's chances of work.

Here are some figures concerning the opinions on prostitutes in Switzerland from FaceGirl. In 10 years, there have been no less than 29,000 comments proposed by charming visitors who wanted to share their feedback following a meeting with a princess or a transsexual present in the directory. Only 450 reviews were refused. This represents a percentage of around 1.5% of comments that were not politically correct or too subjective. Although this is low, it may be enough for a few ill-intentioned people to consciously damage a girl's notoriety by writing false bad comments.

Accuracy of information about escort girls in Switzerland

The big plus of the Facegirl site during all these years has been the involvement of the advertisers, i.e. escort girls, erotic masseuses, transsexuals and dominatrix women to update their information and photos. This notion of freshness has helped the site to constantly renew itself.

Thanks to this infatuation, the site is updated every day, so there is little or no bad surprise for the client to meet women on Facegirl. What's more, being totally free at the consultation, you have the time and embarrassment of choice to make your selection.

The boosters that the girls use to update their profile and appear on the home page of the site comfort the visitor that the site is alive, that things are happening at all hours of the day and night. Therefore, by contacting a person who comes to the site, the call will result in a meeting within an hour.

Between transparency on the authenticity of the photos by means of human certification and the efficiency of the conversion to the act, the improvements aimed at transmitting an unequalled quality of service have, in the space of a few years, given a second chance to Swiss prostitution thanks to the visitors who have tried the experience at our side. The Facegirl team thanks you gentlemen.

The coffee-pipe project in 2016 creates a global buzz

The project launched on 3 June 2016 was at V1.0 and was to be carried out with several partner erotic massage parlours. On 16 June, the local newspapers picked up the news and focused on Facegirl. Everything is going very fast, too fast indeed. The Swiss TV channels try to approach, dozens of letters arrive every day to get more details about this new kind of café, especially unlikely in the centre of Geneva. This publicity stunt has been qualified as the buzz of the year 2016 by BuzzFeed.

Facegirl did not intend to set up this project. That said, the opportunity was too good not to take advantage of it. In retrospect, the café pipe was an exceptional publicity stunt for Facegirl and Swiss prostitution. Funnily enough, from then on, the café pipe became a sexual practice which was also mentioned by the escort girls in their descriptions as well as in the escort directories in Switzerland and France.

During a major overhaul in January 2018, the café pipe made its media appearance again with a final article because the project was put into action. The café pipe was finally created in January 2018 in partnership with the Delicious fair in Veyrier.

Facegirl supports Swiss prostitution

In 2020, Covid-19 has spared no one. Swiss prostitution, which had not been at its peak until then, experienced a dazzling descent into hell from March onwards. The entire profession found itself in a precarious situation within the space of a few weeks. The clients who came to heal themselves physically and mentally also fell into a certain sadness, which could be seen in the comments that followed the shutdown announcements.

A small group of salon owners and freelancers decided to face this crisis by uniting under the legal form of an association called Demi-Mondaine, of which Facegirl has been a member since its creation in early May. Videoconference meetings were held every two days to create documents on which prostitution could be based. Exchanges with Aspasie also led to the construction of a protection charter. Suggestions were sent to the health authorities to put forward our positions on the measures that the field could put in place. A press conference was even given at the rondo of Plainpalais with the Léman Bleu and RTS television stations who came to take the temperature of our fight.

Highly committed to making prostitution 2.0 as healthy as possible, Facegirl continues the fight in the second wave with associations defending the rights of sex workers in Switzerland.

Facegirl becomes Fgirl to celebrate our 10th anniversary!

So, at the end of the year 2020 celebrates its 10th anniversary and on this occasion changes its name to Fgirl. This continuity is ambitious on several points that we will mention. To celebrate a decade of work, Fgirl is less insistent on the concept of facial photography because this desire that we had was never really possible for all the escort girls and masseuses present on the site.

Second point, Fgirl wants to replace the term "escort girl" which is used by all the sex workers. The incomprehension of the passing customers is then total because etymologically the escort moves, which is not the case for many girls of joy. Fgirl is the contraction of Fuckgirl which is an Anglo-Saxon term used worldwide. Glamorous, sexy, consistent, Fgirl wants to make a further contribution to prostitution in Switzerland with this clarification of service.

Fgirl.ch is a shorter and simpler name for an international clientele. By reducing the number of letters, the chances of being reachable are increased. Others before us have done renaming, such as Burbn, which has become the famous Instagram.

Last but not least. Did you like Facegirl, the directory of escort girls in Geneva and erotic masseuses in French-speaking Switzerland? You will love Fgirl. The company is identical. Whether it's the technical staff, the sales team or the desire to do well, nothing has changed. Finally, if one thing has changed, we have removed 3 letters from the domain name.

For more details about the reasons for this change, you can go to this explanatory page "FaceGirl becomes Fgirl".

Thank you to all the people who have trusted us during these 10 years and to those who will continue to trust us for the next 10 years.